We’re hotly anticipating Kelly Rowland’s new album – and it looks like her third solo effort is going to establish her further into the dance artist. Her newly leaked song – On and On – produced by Brian Kennedy (famous for Rhianna’s Disturbia), is a definite mix of pop and dance building on her collaboration with David Guetta.

Another release from her upcoming album, Commander, raised eyebrows for genre hopping – but she was quick to defend herself.

I did not forget about my urban roots, nor will I ever…That is one of the reasons I am here period…I thank everyone for being so wonderful and so open to me trying something new. I won’t let you down this record, I promise you.

What is most interesting though is the wider context. With the success of Lady Gaga, all the american divas seem to be shifting towards a more electronic sound. Releases from Christina, Kelly and Kelis have all gone this way so far, and it looks set to become a trend.

Picture courtesy of alexander.mussard