Cheryl Cole: 3 Words

October 26th, 20092:43 pm @ tom arkell

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While so called ‘talent’ shows continue to clutter the nation’s idiot lanterns, the lowest common denominator has been brainwashed into believing that people with limited ability in their fields are actually acceptable. With all its X Factor exposure, the new princess of pop’s debut album will almost certainly top the album chart. Please don’t be fooled into thinking that she has created anything other than mundane R&B junk.

Following in the footsteps of Victoria Beckham, Cheryl is going solo after being the fifth best vocalist – but definitely the first best looking – in very successful girl groups. No matter how much help they receive and the amount of production that goes into making these records, looks alone are not enough. Not even the assistance of Black Eyed Peas front man will.i.am and British chart-topper Taio Cruz can save this, and when it was rumoured that Frankmusik was to help produce this album, you always knew that we were in for a treat!

Title track and opener, 3 Words, featuring the aforementioned Mr I Am, is one of the few positives to take from the 11 songs. Last year’s top five hit, Heartbreaker (using Cheryl on backing vocals), weirdly appears as the penultimate number, as it was more a solo attempt from him than her. Unfortunately this isn’t the last you hear from the pair as they team up again for the hideous Heaven. Cole swaps her usual Geordie twang for a pathetic American accent as they irritatingly mispronounce the word “you” singing “choo, you, chew”. Sadly Barney McGrew! Cuthbert! Dibble! Grubb didn’t get a mention. Lead single, Fight For This Love, written by Andre Merrit, Wayne Wilkins and Steve Kipner – who between them, have written songs for the likes of Rihanna and Christina Aguilera – has all the radio friendly hooks to be a certain hit. Parachute is probably the only song that showcases Cheryl’s voice, with the vocoder not so audible, but Rain On Me and the Cruz-aided Stand Up have a very uncreative, cheap Europop feel to them. The only other favourable thing (apart from not having to put up with pictures of Nicola Roberts in the sleeve) comes in the way of the bouncy Happy Hour which breeds a slight relief and makes you wonder how the rest was so poor.

Anything Cheryl Cole puts her hand to will flourish and, therefore, 3 Words is sure to be a guaranteed success. Although this is a huge-yet-slightly-brave shift away from the reliable burst of Girls Aloud of which we became so absorbed – and yes, of course she would have been criticised for recapitulating that sound – it’s all far too dated, and a great shame she settled for caution instead of ambition.

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